Geoffrey Kwitko, The Good Catalyst

A unique strategy consultant with proven real world success

Geoffrey Kwitko is a leading internet and creative marketing consultant and provides strategic advice to Australian and international companies. Geoffrey’s unique consulting skills are based on the experience of running a number of very successful startup companies over the past six years.

• ShareScene.com - an online sharemarket discussion community with over 19,000 high net worth investors
• Xentech Web Solutions – an internet marketing and web programming consultancy firm with 8 staff
• NewsAlerts.com.au – a media monitoring alert web service for investors and PR agencies
• The Startup Club – a 420+ Adelaide business networking group that runs seminars and online training
• New Method Investments – a joint venture to provide access to boutique managed funds online

Geoffrey takes business consulting to the next level

When your project requires cutting edge strategic planning, internet marketing or web programming management it will benefit from Geoffrey’s guidance. Specialising in developing innovative business ideas and solutions, his true passion for entrepreneurship, modern marketing and internet technology is refreshing and energising. A strong academic foundation Geoffrey's proven practical experience is complemented by a strong academic foundation of both business and technology. He was awarded a full scholarship to study a Bachelor Business (E-commerce) and Bachelor Information Technology (Internet Technology) at Bond University. Placed first in class in nearly half of his courses, Geoffrey was the highest performing business/information technology student for both 2005 and 2006, earning him the Australian Computer Society Award for best IT graduate in 2006.

Internet marketing & technology specialisations

• Cutting edge internet marketing – generating buzz, sms, affiliate & viral marketing, facebook & youtube
• E-commerce – increasing sales online, analysing sales funnel & shopping cart abandonment etc
• Website marketing – taking your internet presence to the next level using social media and interactivity
• Website performance metrics – delivering clear analysis on performance metrics to signpost success
• Online community strategy – planning, growing and managing successful profitable online communities
• Web based business systems – assessing use of CRM, knowledge base, project/time management, wikis
• Custom internet programming – php, javascript & css frameworks in RAD development environments

Digital training production & commercialisation skills

• Digital training course creation – self published books, video recording & editing, interactive quizzes etc
• Commercialisation of digital content –marketing and distribution of high end digital training kits
• E-learning –online learning environments using artificial intelligence teachers and high end multimedia
• Passive income – completely automated promotion, customer service, accounting, training fulfilment

Foundational business skills and strengths

• Creative strategic marketing – sales strategy, pricing models, standing out from the crowd etc
• Organisational behaviour – applying self development skills e.g. NLP for success and productivity
• Communication - business pitch development, idea/benefits sales message particularly for online video
• Lateral business problem solving – out of the box solutions to refine products, cut costs, increase sales
• Entrepreneurship – business idea generation and evaluation, managing fast growth and change

University credentials

Completed Bachelor Business (ecommerce) & Bachelor I.T. (internet technologies) in 2 years 8 months on a 100% Vice Chancellor's Scholarship for 'exceptional academic achievement, proven leadership ability and personal character' at Bond University, the highest ranking university in Australia according to the Good University guide.

• 12 times ranked first in class over both business and IT subjects
• 6 semesters on Vice Chancellor's List of Academic Excellence
• High Distinction average (86%)
• Poole Book Prize Best Business/IT Student 2006
• Makepeace Bennett Medal Best IT Student 2006
• Australian Computer Society Best IT Grad. 2006
• Poole Book Prize Best Business/IT Student 2005
• Student Council Academic Excellence Award 2004
• Faculty of IT Prize For Academic Excellence 2004

Creative merits

• Saint Peter’s Grummett Service Prize
• First Prize Young Composer’s Awards 2003
• Honours in Trinity Sixth Grade Violin Exam
• Honours in AMEB Fifth Grade Music Theory
• Finalist in National Youth Week 2003 (DesignIT)
• Finalist in National Youth Week 2000 (RockIT)

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